marketing
Technology
"Marketing has become a technology-powered discipline,
and therefore marketing organizations must infuse technical capabilities into their DNA." Scott Brinker, Chief MarTec.com (+ Infograph) |
No need to grab your magnifying glass. Just know that it is very true. That is the landscape for technology in marketing has exploded. Healthcare Technical Solutions sees the value of this technology, understanding its operations and we are quite apt at managing it so that it brings the best value to you. We will help you navigate the environment by prioritizing, budgeting and scaling the systems effectively and efficiently. We will manipulate these applications to drive business growth and positively inspire changed behavior.
The Rise of healthcare's Marketing Technologist
To address the gap in healthcare between current state adoption (and readiness) and the future vision relative to consumerization of healthcare, a new type of discipline has emerged at the center of the transformation: healthcare’s marketing technologist. The marketing technologists sets the technology vision for marketing. They champion innovation, experimentation and agile project management. They are part of the growing group of change agents.
Bridging the gap between marketing and IT
In the digital marketing world, software is the primary tool to engage prospects and customers. For marketing, relevant usage of these software tools is directly linked to how the organization is perceived and influences its users, i.e. patients. In healthcare, the process is more complex and regulated. This creates a need to bridge the gap between marketing and IT. The healthcare delivery has not kept up with consumer marketing or its technology and as a result, there is some catching up to do. Addressing key communication’s issues will change the attitude, perception and cynicism among certain population segments.
To create an easier, faster, more personalized and more convenient healthcare system where patient information and efficiencies would be a priority for the patient experience is quite different from the patient workflow of today. It would be a relief to any patient and caregiver if these major points of services were to be streamlined offering a stronger sense of competence and credibility.
To begin marketing preparations for the new healthcare consumer is a competitive advantage. As the system may not have the right resources in place today, it may be best to outsource this area to experts in the field. These resources would be acting upon the best interest of the organization and in collaboration with existing teams to attract, acquire, and retain.
Bridging the gap between marketing and IT
In the digital marketing world, software is the primary tool to engage prospects and customers. For marketing, relevant usage of these software tools is directly linked to how the organization is perceived and influences its users, i.e. patients. In healthcare, the process is more complex and regulated. This creates a need to bridge the gap between marketing and IT. The healthcare delivery has not kept up with consumer marketing or its technology and as a result, there is some catching up to do. Addressing key communication’s issues will change the attitude, perception and cynicism among certain population segments.
To create an easier, faster, more personalized and more convenient healthcare system where patient information and efficiencies would be a priority for the patient experience is quite different from the patient workflow of today. It would be a relief to any patient and caregiver if these major points of services were to be streamlined offering a stronger sense of competence and credibility.
To begin marketing preparations for the new healthcare consumer is a competitive advantage. As the system may not have the right resources in place today, it may be best to outsource this area to experts in the field. These resources would be acting upon the best interest of the organization and in collaboration with existing teams to attract, acquire, and retain.